WXXV Viewer's Choice Awards: How Voting Works & How to Win

One ballot among eight WXXV-TV promotions, and the only one that's a vote

WXXV-TV's organizer profile on its own Second Street platform lists eight active promotions right now. Seven of them are either sweepstakes drawings, decided by chance rather than a public tally, or plain event signups with no voting step at all. Exactly one, the Viewer's Choice Awards, is built as a genuine nominate-and-vote ballot.

Confirm on the live ballot each cycle for whatever the category list or vote rule turns out to be, since five editions in, neither has surfaced on the confirmed listing.

What sits next to this ballot on WXXV-TV's own platform

Two of WXXV-TV's other promotions, "Weather Kid Wednesdays" and "Student Athlete of the Week," are both listed as event signups rather than ballots: a person registers, but nobody casts a vote in either one. The remaining five are sweepstakes, including a giveaway sponsored by Camping World of Biloxi and a "2026 Q4 $15,000 Sweepstakes," each decided by a drawing rather than a public tally.

That Camping World of Biloxi giveaway is the one clue on the platform pointing to where WXXV-TV's own audience actually sits: Gulfport, the same market the station's Viewer's Choice ballot serves. None of the sweepstakes or signups above shares a results page, a nomination form, or a vote count with the Viewer's Choice Awards itself.

Timing overlaps too. WXXV-TV's "Back-to-School $5K National Sweepstakes" ran July 27 through August 26, entirely inside the same stretch the Viewer's Choice ballot has been open, and the "2026 Q4 $15,000 Sweepstakes" is already listed as upcoming for November 2 through December 9, right after this ballot's own September 10 close. A viewer scrolling WXXV-TV's promotions page during that stretch is looking at three or four live listings at once, only one of which asks for a vote rather than an entry.

Why the distinction is worth making before nominating

A business or reader hearing "WXXV contest" secondhand has no way to know, without checking, whether the promotion in question is this ballot or one of the seven others. Going straight to wxxv25.secondstreetapp.com and confirming the listing says "2026 WXXV Viewer's Choice Awards" avoids landing on a sweepstakes with an entirely different structure and no vote to cast.

Five editions, five slightly different web addresses

WXXV-TV's own archive shows the Viewer's Choice Awards running in 2022, 2023, 2024, and 2025 before the current 2026 cycle. What changes each year is not just the edition number but the address itself: an early listing carried no year at all, a later one appended "-2023" to the end, another spelled the year and title in capital letters, and the current 2026 page places the year at the front in standard case.

That drift is a small but real signal for a reader trying to bookmark the right page ahead of next year's cycle. Typing last year's exact URL from memory is not a safe shortcut here; the safer habit is searching WXXV-TV's own site directly for whatever the current year's listing turns out to be, rather than assuming the pattern holds steady.

Building turnout in Gulfport before September 10

With no published vote cap, the practical lever is getting real Gulfport-area viewers who already know a nominee to return to wxxv25.secondstreetapp.com more than once before the window closes, rather than treating a single click as enough. WXXV-TV runs the same platform behind hundreds of other listings, and a nomination flagged for irregular activity does not stay contained to just this one promotion.

This ballot sits apart from Mississippi's other readers'-choice programs. Best of Mississippi covers the whole state under a different publisher, and Daily Journal Readers Choice answers to a newspaper in Tupelo, hundreds of miles north of Gulfport. Neither shares WXXV-TV's own results. For readers weighing outside help on any of these ballots, is buying votes legal lays out the general legal picture, and award-vote campaign planning covers the readers'-choice format directly.